Which way did he go?
Not long after we were married my wife asked me why I always drove to my parent’s house the way I did. I looked at her oddly and asked what she meant. She told me that either I was avoiding spending time with my mother or I just hadn’t pieced together that there is a faster way to go. She told me to let her drive on the way back. Sure enough we cut the drive by about 25%. Not bad.
Thinking about it I was just using the roads that I was familiar with- the ones I used growing up. I realized pretty quickly that is what I do with all my driving. The same thing happens with our client’s employees- they go the way they know. Our clients identify this by doing spot checks of historical map view. The historical map view gives our clients a bread crumb trail of where a vehicle went for the day. When they do identify a routing problem they sit down with employees and discuss it- better yet show them how they are driving. More often than not the light bulb goes off and drivers start thinking about where they are driving- and making you more productive.